Tetiaroa Prix

In the South Pacific Ocean, French Polynesia’s Tetiaroa atoll can be found. It is renowned for its stunning coastline, crystal-clear waters, and diverse marine life. The atoll has always been a sought-after travel destination, but in recent years, sustainable luxury tourism has helped it stand out from the crowd. We are transforming the way we think about tourism and sustainability because of the Tetiaroa Prix, a groundbreaking program.


people in an event auditoriumOverview of the Tetiaroa Prix


The Tetiaroa Prix is an annual celebration that honors creative and environmentally responsible tourism initiatives in French Polynesia. The Tetiaroa Society, a nonprofit organization founded by the late Hollywood actor Marlon Brando, launched the prize in 2017. The Tetiaroa Society’s mission is to support environmentally friendly development on Tetiaroa and neighboring atolls in French Polynesia. In order to generate long-term social, economic, and environmental advantages, the organization is dedicated to promoting and advancing sustainable tourism.



Businesses, NGOs, and people who have carried out sustainable tourism projects in French Polynesia are eligible for the Tetiaroa Prize. The projects are assessed according to their economic viability, social impact, and environmental impact. The Tetiaroa Prize winner receives a grant of €10,000 to aid in funding their project. Each year, at Tetiaroa, stakeholders from the whole tourist sector come together for the award ceremony to honor the winners’ accomplishments and to promote environmentally friendly tourism methods.


Importance of Sustainable Tourism


Since we face major issues like climate change, biodiversity loss, and social injustice, sustainable tourism is becoming more and more crucial. Traditional tourism frequently has detrimental effects on the environment and local communities, including resource misuse, pollution, and local resident displacement. On the other hand, sustainable tourism aims to reduce these effects and increase the advantages for nearby communities.


Sustainable travel can benefit businesses as well. Travelers who are willing to spend more for sustainable experiences, such as those who are socially and environmentally conscious, may be drawn to it. Also, it can foster long-lasting economic gains and solid bonds with nearby communities.


Governments and organizations all around the world now realize the value of sustainable tourism. In recognition of the potential of sustainable tourism to support the UN’s Sustainable Development Goals, the United Nations has declared 2017 the International Year of Sustainable Tourism for Development. The World Tourism Organization has also created a set of sustainable tourism guidelines, which include ideas like reducing adverse effects, enhancing positive effects on communities, and safeguarding natural and cultural resources.


PearlExamples of Sustainable Tourism Projects in French Polynesia


There are numerous sustainable tourism initiatives in French Polynesia, some of which have received Tetiaroa Prize recognition. A pearl farm that uses ethical and sustainable methods to produce high-quality pearls is the Havaiki Pearl, for instance. The farm supports community development initiatives and hires locals.


The Maohi Nui Eco Tour, which offers environmentally friendly tours of the Marquesas Islands, is another illustration. The trips emphasize environmental and cultural education, and they aid local communities by creating jobs and promoting their goods.


Some sustainable tourism initiatives are also being worked on by the Tetiaroa Society itself. The Tetiaroa Eco Station, a research and education facility devoted to the ecology and conservation of Tetiaroa’s distinctive environment, is one of their projects. The Ecostation provides funding for study initiatives and educational initiatives that encourage sustainable development on Tetiaroa and beyond.


Tetiaroa Prix’s Effect on Sustainable Tourism


In French Polynesia, the Tetiaroa Prix has significantly influenced environmentally friendly travel. It has aided in increasing public knowledge of environmentally friendly tourist practices and motivating organizations and people to launch creative initiatives. The award money has also contributed financially to support the expansion and success of these enterprises.


In French Polynesia, the Tetiaroa Prize has also aided in the development of a network of practitioners of sustainable tourism. Participants in the tourist business from all segments get together for the annual awards event to exchange ideas and information. The occasion promoted teamwork and creativity and sparked the creation of fresh alliances and projects.


Also, winning the Tetiaroa Prize can support the promotion of sustainable tourism practices more broadly by increasing attention and recognition. It can encourage other companies and organizations to adopt environmentally friendly procedures, and it can help market French Polynesia as a location for ecotourism.


Tourism’s Sustainable Future


The prospects for sustainable tourism in French Polynesia and elsewhere are bright. Although the COVID-19 epidemic has significantly impacted the tourism sector, it has also provided a chance to reevaluate and rebuild tourism in a more sustainable and equitable manner.


The necessity of sustainability and resilience in tourism has been brought to light by the epidemic. Tourists are increasingly looking for environmentally friendly and socially conscious experiences and are prepared to pay more for them. Governments and organizations are also becoming aware of the potential for sustainable tourism to help local populations and the environment in the long run.


In French Polynesia and elsewhere, the Tetiaroa Society continues to take the lead in promoting environmentally friendly travel strategies. In order to encourage sustainable tourism, they are working on a number of activities, including creating sustainable tourism standards and guidelines, assisting local communities, and advancing sustainable tourism education and awareness.




The Tetiaroa Prix is a prime example of how eco-friendly travel can benefit society, the economy, and the environment. We can build a more just and long-lasting future for tourism by recognizing and assisting creative and sustainable tourist projects.


The Tetiaroa Society is leading the charge in promoting sustainable tourism practices, and French Polynesia is home to several inspiring sustainable tourism projects. The Tetiaroa Prize has made a significant contribution to sustainable tourism in French Polynesia and has assisted in the formation of a network of practitioners dedicated to a more sustainable and just future for the travel industry.


Future-oriented sustainable tourism will continue to be essential for advancing social justice, environmental preservation, and economic growth. We can develop a tourism business that benefits both people and the environment via cooperation and innovation.

Our Top FAQ's

The Tetiaroa Prix is an award given to innovative and sustainable tourism projects in French Polynesia. It is aimed at promoting sustainable tourism practices that contribute to the protection of the environment and benefit local communities.

There are many sustainable tourism projects in French Polynesia, ranging from eco-friendly accommodations to community-based tourism initiatives. Examples include the Brando Resort on Tetiaroa, which utilizes renewable energy and supports local conservation efforts, and the Maohi Nui Eco Tour Operator, which offers tours that promote cultural and environmental awareness.

The Tetiaroa Prix promotes sustainable tourism by recognizing and supporting innovative and sustainable tourism projects in French Polynesia. The award provides visibility and funding to projects that demonstrate best practices in sustainable tourism, and it helps to inspire other businesses and organizations to adopt sustainable practices.

The future of sustainable tourism in French Polynesia looks promising, as more travelers are seeking out sustainable and socially responsible experiences. The COVID-19 pandemic has also presented an opportunity to rebuild tourism in a more sustainable and equitable way. The Tetiaroa Society is continuing to play a leading role in promoting sustainable tourism practices in French Polynesia, and they are working on several initiatives to support sustainable tourism, such as developing sustainable tourism standards and guidelines, supporting local communities, and promoting education and awareness of sustainable tourism.

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