Tetiaroa Poe Charter

French Polynesia’s breathtaking Tetiaroa atoll is well-known for its clean waters, verdant landscape, and profusion of species. Tetiaroa, which was once a private island owned by the iconic actor Marlon Brando, is now a regional role model for sustainable tourism. The island’s conservation efforts and the growth of a sustainable tourism sector have been led by Brando’s non-profit organization, the Tetiaroa Society. A key component of this program is the Tetiaroa Poé Charter, which encourages ethical travel behavior and safeguards the island’s natural and cultural resources.


Surf charterTetiaroa Poé Charter’s Past


The Tetiaroa Society, French Polynesia’s travel and tourism sector, and the neighborhood came together to launch the Tetiaroa Poé Charter in 2019. The Tetiaroa Society’s goal to protect and maintain the island’s natural and cultural treasures is fundamentally reflected in the Charter. Marlon Brando, who bought Tetiaroa in 1965 and formed a close bond with the island and its inhabitants, founded the Society. Tetiaroa, in Brando’s perspective, may serve as an example of how sustainable development can be achieved while conserving the island’s distinctive ecological and cultural history through the use of tourism.



Once Brando passed away in 2010, the Tetiaroa Society was formally founded, and it has been working nonstop to carry out his plans for the island. The Society has created an extensive conservation program with projects like habitat restoration, species conservation, and academic study. The Society collaborates closely with the neighborhood’s residents to help their social and economic advancement via investments in infrastructure, healthcare, and education.


To encourage responsible tourism on the island, the Tetiaroa Poé Charter was created. The Tetiaroa Society, local residents, and representatives from the tourism industry all participated in the development of the Charter. The Global Sustainable Tourism Council’s definition of sustainable tourism and the “One Ocean Hub,” a worldwide research cooperation devoted to promoting the sustainable use of ocean resources, serve as the foundation for the Charter. The Charter seeks to develop a sustainable tourism sector on Tetiaroa that benefits the neighborhood while preserving the natural and cultural heritage of the island.


Tetiaroa Poé Charter’s Principles


Six fundamental principles serve as the foundation of the Tetiaroa Poé Charter, which directs island-wide tourism operations. These ideas include:


Respect the customs and traditions of the island’s residents: Tourists are urged to become familiar with the community’s culture and customs. This entails becoming familiar with the background and significance of the island’s cultural landmarks as well as interacting respectfully and culturally suitable with the local populace.


Visitors are asked to respect the environment by limiting their negative effects on the island’s delicate ecosystem and by contributing to conservation efforts. This entails practicing responsible tourism, which includes refraining from disturbing the island’s wildlife, littering, or endangering the ecosystem, as well as supporting conservation initiatives through financial contributions or volunteer work.


Visitors are urged to support the local economy by purchasing goods and services that are produced on the island. This involves shopping for regional products, dining at regional eateries, and lodging at regionally owned properties.


Support the neighborhood: Visitors are urged to interact with the neighborhood and support its social and economic growth. Supporting neighborhood projects and companies, taking part in community events, and upholding the dignity and rights of the neighborhood are all examples of this.


Encourage tourists to adopt eco-friendly travel habits: Visitors are urged to practice eco-friendly travel habits like consuming less energy and garbage. This entails adhering to the rules outlined in the Charter and by the local government, such as conserving energy and water, disposing of garbage appropriately, and utilizing environmentally friendly transportation.


Travelers are expected to behave properly and abide by the rules established by the Charter and the local government. This entails abiding by rules and laws that are specific to the area, being safe, and thinking about how their activities will affect the environment and the neighborhood.


Woman holding a flower necklaceTetiaroa Poé Charter’s Effect on the Local Community


Both socially and economically, the Tetiaroa Poé Charter has had a considerable effect on the neighborhood. The Charter has given locals job possibilities, particularly in the tourist sector, by promoting sustainable tourism practices. Almost 90% of the tourism-related occupations on the island are held by locals, according to the Tetiaroa Society. The money made from tourism has assisted in raising the level of living for the neighborhood as well as funding social programs and infrastructural upgrades. For instance, the Society has used the proceeds from tourism to pay for initiatives like a community center, a clinic, and a sustainable energy system.


The Tetiaroa Poé Charter has contributed to the preservation of the island’s cultural traditions in addition to its economic advantages. The Charter has encouraged visitors to discover the island’s history and participate meaningfully in local life by encouraging respect for the local culture. The local community has benefited from a stronger sense of pride and identity as a result, and their cultural history has been preserved for future generations.


Moreover, the Island’s environmental protection has benefited from the Charter. The Charter has assisted in minimizing tourism’s negative effects on the island’s delicate ecosystem by enticing visitors to use sustainable travel strategies. For instance, eco-friendly transportation is promoted, and visitors are urged to use less water and energy. The Charter also urges travelers to fund conservation programs on the island and advocates proper waste management.


Overall, the Tetiaroa Poé Charter has benefited the neighborhood by fostering environmentally friendly growth, cultural preservation, and economic sustainability.


Sustainable Tourism’s Advantages on Tetiaroa


The Tetiaroa Poé Charter’s adoption has aided in the development of an environmentally and socially responsible tourism sector on Tetiaroa. Sustainable tourism techniques have a variety of advantages, such as:


Economic advantages: Using sustainable tourism techniques can help local communities by producing jobs and money. By doing this, the local population’s standard of living can be raised and poverty reduced.


Environmental advantages: Using sustainable tourism practices can assist to lessen tourism’s negative effects on the environment while safeguarding biodiversity and natural resources. The ecology and the tourism sector can both benefit from this in the long run.


Social advantages: Using sustainable tourism methods can inspire visitors to meaningfully interact with the local community and promote cultural preservation. This can foster respect and understanding between people and a deeper understanding and appreciation for local cultures and customs.


Benefits for education: Sustainable tourism activities can encourage instruction and heightened understanding of social, cultural, and environmental issues. This could support sustainable development by fostering the development of a more knowledgeable and responsible tourism business.


Benefits for health: Using sustainable tourism methods can improve locals’ and visitors’ overall health and well-being. Sustainable tourism methods, for instance, might encourage physical exercise, a healthy diet, and access to healthcare.


The Tetiaroa Poé Charter has assisted in developing a tourism sector on Tetiaroa that benefits the local population while preserving the island’s natural and cultural resources by supporting sustainable tourism practices. The Charter highlights the potential for tourism to be a driver for good social and environmental change and acts as a model for sustainable tourism practices in the area.


Implementation of Tetiaroa Poé Charter


The Tetiaroa Society, travel agencies, and municipal governments are working together to implement the Tetiaroa Poé Charter. The Charter offers advice and standards for tourism businesses, but it is up to each business to create its own sustainable tourism practices based on the Charter’s principles. To assist businesses in creating and putting into practice sustainable tourism practices, the Tetiaroa Society offers training and assistance to tour operators. The Society also keeps an eye on island tourism operations to make sure the Charter is being followed and to spot any flaws. The local government is also responsible for executing the Charter and controlling island tourism.


Tourism providers on Tetiaroa are urged to sign the Charter and make a commitment to putting its tenets into practice. Accountability and transparency are encouraged by the Charter’s requirement that signatories provide an annual report on their progress toward achieving its objectives.


The Tetiaroa Poé Charter is a dynamic document that is frequently examined and revised to make sure it is still applicable and useful. The Charter is also being applied as a template for environmentally friendly tourist methods outside of French Polynesia. The Tetiaroa Poé Charter’s success has shown that ecologically conscious and economically viable sustainable tourism practices may contribute to the creation of a more just and equitable world.




A ground-breaking program called the Tetiaroa Poé Charter has contributed to the development of an environmentally friendly tourism sector on Tetiaroa that benefits both the local populace and the environment. The Charter has helped to lessen the impact of tourism on the island’s delicate ecosystem while simultaneously fostering economic opportunity and cultural preservation by promoting sustainable tourism practices. The Charter highlights the potential for tourism to be a driver for good social and environmental change and acts as a model for sustainable tourism practices in the area.


The long-term survival of the tourism industry cannot be guaranteed by sustainable tourism practices alone. The environment and local communities may be negatively impacted by problems like overtourism, climate change, and inequality. These problems must be addressed. A framework for tackling these problems and advancing sustainable development is provided by the Tetiaroa Poé Charter, but it necessitates continual commitment and cooperation from all parties involved.


By making responsible travel decisions and assisting tour operators who are dedicated to sustainable development, tourists may also contribute to the advancement of sustainable tourism practices. By doing this, we can contribute to the creation of a world that is more just and equitable and in which tourism may be a force for good in society and the environment.

Our Top FAQ's

The Tetiaroa Poé Charter is a set of guidelines and recommendations for sustainable tourism practices on Tetiaroa, a remote island in French Polynesia. It is important because it promotes economic development, cultural preservation, and environmental conservation, while also serving as a model for sustainable tourism practices in the region and beyond.

Sustainable tourism practices on Tetiaroa can provide economic, environmental, social, educational, and health benefits. These benefits include creating employment opportunities, reducing the impact of tourism on the environment, promoting cultural preservation, promoting education and awareness, and promoting physical activity, healthy eating, and access to healthcare.

The implementation of the Tetiaroa Poé Charter is a collaborative effort between the Tetiaroa Society, tourism operators, and local authorities. Tourism operators are encouraged to become signatories of the Charter and to commit to implementing its principles in their operations. The Tetiaroa Society provides training and support to tourism operators, while local authorities enforce the Charter and regulate tourism activities on the island.

Travelers can play a role in promoting sustainable tourism practices by choosing to travel responsibly and supporting tourism operators that are committed to sustainable development. By doing so, travelers can help to create a more just and equitable world, where tourism can be a force for positive social and environmental change.

Book your dream vacation here